Both of my High School seniors were sent literature from colleges nationwide--urging them to apply. I thought it strange that colleges from Alaska sent my daughter multiple mailings and emails....now I know why.
From PBS:
"It’s been “overwhelming,” said the 18-year-old Kelley, an A student who has already been accepted to Oklahoma State and Arizona State universities. Now, as the emails keep pouring in, he said, “I just delete them immediately so I don’t have to deal with it.”
As college-admissions season kicks into high gear, Kelley is a target of a little-known practice among colleges and universities called “recruit to deny,” in which they try to make their admissions process look more selective by boosting their number of applicants — then turning many of them down — through hard-sell marketing techniques.
One major reason for this is that the more selective an institution appears to be, the higher it ends up in the college rankings, said David Hawkins, executive director of education content and policy at the National Association for College Admission Counseling, or NACAC. “The rankings drive this,” Hawkins said. “But if the rankings went away tomorrow, you would still have college presidents, trustees, alumni, students and all sorts of other stakeholders who care about how selective their
college is."
college is."
Complete, interesting story is here
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